Say hello to naturally friendly activated charcoal with hemp seed oil fluoride free toothpaste. Thoughtfully formulated with activated charcoal (made from sustainable bamboo), an epic whitener that removes surface stains, hemp seed oil to moisturize, and our farm grown mint provides mind-blowing freshness. If this paste soothed and moisturized any more, it’d be illegal (coconut oil and hemp seed oil are a soothing dream team). Your teeth, your gums, and your taste buds are gonna owe you, big time. But buckle-up, there's more goodness: this black paste contains no artificial sweeteners, no artificial flavors, no synthetic dyes, no parabens, no SLS sulfates and is gluten free. As if that weren't enough magic for one tube, hello is also vegan, never tested on animals (Leaping Bunny Certified and PETA recognized), and made in the USA. We're serious about being friendly, and about what goes into our paste.